(gossipx.cn is a popular Chinese gossip girl fan site with spoilers, lookbooks, and show gossip)
I never would have guessed that Gossip Girl would be a huge hit in China. But I'm here and it is. Everybody talks about Serena and Nate and the headband Blair wore last week. Perhaps the most interesting thing I've heard/read about Gossip Girl here came from an interview The China Business Network did with Tom Melcher, the founder of Kemeixin (www.kemeixin.com), an American-owned education counseling service in Beijing. I've pasted an excerpt of the interview (see below) where Tom talks about how Gossip Girl (and movies like Animal House) affect the perceptions and expectations that Chinese parents and students have about studying abroad in America.
[TCBN interview excerpt]
TCBN: As a way to conclude our conversation today, when we talk about schools or your own counselors’ ability to convey a sense what the reality will be like on the ground for students in the U.S., conveying an understanding of America, American life for them, what is cliché these days and what are you finding most impactful, that really you can see it registering in their minds, like I’m getting a sense of what I am going to encounter when I get over there?
Melcher: Well, put it this way the number one TV show among young 17-24 year-old women in China is “Gossip Girl.” This is a show that is not available in China, it’s only available through pirated versions online. Truly it is the number one show in that demographic. If you ask any young, hip, urban Chinese woman, she could tell you exactly what’s going on in the lives of those “Gossip Girls.” Any society outside the United States sort of sees the U.S. through the prism of Hollywood, and that is a perfect example. And that is set in a school, so of course there expectations are it’s going to be like that. But there have been other movies, the most notorious is Animal House. There are many Chinese kids and families that come to me and said “is Animal House true?” And I always smile at the question. When I first came to China twenty-something years ago, there wasn’t even enough of global awareness to ask the question, they just assumed it was true. But now I am delighted by this question, because it shows that people are much more discriminating consumers, and they understand there is some real possibility in fact it may not be true. And they are coming to somebody who they are in a position to trust and asking for a real take. So these stereotypes exist, but it’s exciting to watch how quickly society is progressing and how much more discerning Chinese consumer are about education.
................................
I think students who come to the USA for high school with Gossip Girl expectations will be sorely disappointed. We had one exchange student in my Fairborn, Ohio high school. He was from Korea and I guarantee his prom wasn't a masquerade ball and his weekends didn't involve dancing at A-List clubs. Can anyone actually relate to Gossip Girl?
-mk